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Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in a change of ownership structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of 5%.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The governance of the team stays unaltered, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos bought its stake for £208m in 2022.

The rise reflects the expansion in market values of Formula 1 outfits in the past few years due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports movie ever released.

Current Performance

Mercedes are second in the team standings, behind McLaren, with three races left this season.

Their lead driver George Russell has secured victory in 2 of the 21 races so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

The writer

Jessica Campbell

A tech strategist with over a decade of experience in digital innovation and AI-driven solutions.

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